7 min read
Why we ship three posts a month, not thirty
The autoblog offer, thirty posts for $99, sells the wrong number. Why a few genuinely-reviewed posts beat a flood, and what Google's 2024 policy changed.
Blog
Notes on shipping content the way software ships: permission scopes, approval trails, and what a pull request changes about trust. Written by hand, by us — the rail that writes client posts has never been pointed at this blog.
rss.xml3 posts
8 min read
We re-measure everything we ship (and show you when it didn't work)
Every refresh we ship gets re-measured five weeks later in your own Search Console data, and when the numbers went down, your report says so.
9 min read
Your content tool doesn't need your keys
What a CMS admin login lets a content tool do to your site, why vendor promises aren't architecture, and what changes when every edit arrives as a pull request.