Show up on Google. On your say-so, not ours.

Your Google listing tended, your blog written, and your month measured in calls instead of pageviews. Every piece is yours to switch on, and nothing reaches your website without your approval.

Free while we finish setting up billing. No card, and cancel any time from your own account page.

Blog posts arrive as a pull request that adds one file: the post. Your own pipeline deploys it, and then we fetch the live page and look for the post’s own words before calling it shipped.

github.com/your-site/pull/12

Built for

Developers and agencies with static-site clients: Astro, Hugo, 11ty, Jekyll, Next.js. Solo owners welcome.

Your clients need zero git

They approve from email: a preview and a one-tap link. The repo stays your side of the counter.

On WordPress or Wix?

A site with no repository is $49/mo and we look after its Google listing — a listing needs no site access at all. Blog writing needs a git repo; point us at one later and the same site becomes $99, with nothing to migrate.

Set up a listing-only site

A month, start to finish.

The blog, the Google listing, and the report, on one track. Your client touches it twice.

  1. Day 1

    Three topics land in your inbox

    Chosen by a person on our side rather than a keyword tool. One tap picks the one you want.

    Pick a topic for October

  2. Day 3

    The post arrives as a pull request

    Written, gated, previewed. Approve from email or review it like code. Your own pipeline deploys, then we check the live page for the post’s own words.

    Approve & mergeProposed

  3. Day 5

    Your Google listing takes its turn

    The post you approved becomes a Google post. New reviews get drafted replies, and anything below your rating line waits for you. If Google edits your hours or category, you get a diff.

    Reply drafted, waiting on youAwaiting you

  4. Day 30

    The report, with verdicts

    Calls and direction requests first, then what shipped, then win, flat, or loss on every fix.

    refresh: +38% clicksWin

Day 30 shows a sample verdict. We don’t publish numbers we haven’t measured.

Three products. One approval loop.

Everything moves the same way: proposed, approved, shipped through your own deploy, verified.

Content and Insights are open today, each after one setup step. Local waits on Google. The rest lives on the roadmap.

early access

We write your blog. You approve every word.

Posts in your voice, about things your customers actually search for.

  • Drafts clear a writing gate before you see them
  • One file in the diff: the post, nothing else
  • Approve from your inbox or in GitHub
  • Verified live by the words in the post
Start free

Free while we finish setting up billing. No card, and cancel any time from your own account page.

built, awaiting Google

Your Google Business Profile, tended weekly.

Keeps your profile posting, answers reviews under your rules, and catches the edits Google makes without telling you.

  • Posts drafted from every article you approve
  • Review replies that wait for your OK
  • Profile edits caught and proposed as PRs
  • Your customers’ words aren’t our data
Join the Local waitlist

Free while we finish setting up billing. No card, and cancel any time from your own account page.

New review on your profile

five stars

“Came out same day and fixed the leak in under an hour. Explained what went wrong instead of just handing me a bill.”

a customer, 2 hours ago

Reply drafted for you

Waiting on you

“Thanks for taking the time to write this. Glad we could get it sorted the same day.”

Passed the reply gateno promises, no prices
Nothing posts until you approve
Waiting on one thing: you.
Google edited your hoursgbp/profile.jsonPull request

illustration with sample data — the review and the business are invented

early access

A monthly report your client actually understands.

What was done and what it changed, in Google’s own numbers.

  • Leads and calls first, in plain English
  • Finds pages Google says are slipping
  • Every fix gets a verdict: win, flat, or loss
  • No fake zeros. Ever
Start free

Free while we finish setting up billing. No card, and cancel any time from your own account page.

Your June report

30 of 30 days measured

412

clicks from Google search

2

pages we flagged as slipping

What we fixed, and whether it worked

/services/emergency-repair+38% clicksWin
/aboutno changeFlat

28 days before vs 28 days after, with a 7-day gap so reindexing isn’t credited to either side.

Calls & direction requestsnot connected yet. Never a fake 0.

illustration with sample data — not a real client’s report

What it replaces on a retainer.

The work a content retainer actually costs today, done by hand.

What MergePress replaces
What you’re paying for nowTypicallyPublished priceMergePress
Writing the postsa freelance writer$150–400 per postincluded, every post gated and approved
Reading the draft before it goes outyou, at eleven at nightyour eveninga gate it clears first, or no PR opens
Assembling the monthly client reportyou, in a spreadsheet2–4 hours per clientwritten for you, under your brand
Knowing whether any of it workednobody re-measureswin, flat, or loss, printed either way
Doing it by handa writer’s invoice plus hours you can’t billMergePress, $99/mo per site

Typical mid-market freelance rates, Aug 2026. Where these numbers come from

Start free

Free while we finish setting up billing. No card, and cancel any time from your own account page.

What lands in your inbox and your repo.

Product illustrations, recreated from MergePress output formats. Sample data, marked as such.

Blog-post PR

early access

illustration with sample data

Google post

built, awaiting Google

Google Business Profile post

Book your furnace tune-up before the first freeze. Same-week slots are open now.

of the 1,500-character limit

validated against Google’s limits

illustration with sample data

Monthly report

early access

the front page of your report

  • Calls: not connected yet
  • month 2 of 6, on track
  • refresh verdict: prints win, flat, or loss

illustration with sample data

Review reply

built, awaiting Google

reply draft, your rules applied

Thanks, Dana. Glad the crew got your heat back the same day.

policy gate: passed

illustration with sample data

Profile-drift PR

built, awaiting Google

Google changed your hours

1Mon–Fri 9–5
2+Mon–Fri 9–6

merge to accept, or close to push your version back

illustration with sample data

What signing up actually gets you.

Everything the rail does, named once. You only ever open two of them: your inbox and your repo.

  • Blog posts, as pull requests

    The GitHub App on the one repo you choose, three permissions and nothing else. Each post is one file in one PR. Uninstalling closes the only door we have.

  • Your Google Business Profile, tended

    Weekly posts and drafted replies to new reviews, sent inside the quiet hours you set. Needs no website access at all.

  • Drift protection on the profile

    If Google or anyone else edits your hours, category, or description, you get a diff showing exactly what changed and what it was before.

  • Profile health, and one thing to do next

    The profile scored against what actually moves local ranking, ending in a single next action rather than a list of forty.

  • A monthly report in plain English

    Calls and direction requests first, then the work, then win, flat, or loss on every fix. Nothing we haven’t measured is printed as a zero.

  • Getting found, not just published

    Sitemap and IndexNow submission on every change, then we check back that the page is actually in the index.

  • Approvals in your inbox

    Topic choices, previews, and one-tap approvals by email, plus a private page showing what shipped and what’s waiting on you. Every automation is a separate opt-in you can revoke.

  • For agencies: your name in front, not ours

    Client workspaces under one login. Your logo on the approval emails they get; your name on their report and their client page.

Our permission screen is the pitch.

The typical AI content tool asks for your CMS admin login. We ask for three GitHub permissions. The interesting part is what they don’t include.

Install MergePress

3 permissions
  • ContentsRead & write

    Read your site to learn its structure and voice; create branches and commits for proposed posts.

  • Pull requestsRead & write

    Open the PR, read your review, merge only after you approve.

  • MetadataRead

    Mandatory GitHub baseline: repo name, default branch.

That’s the whole list. No workflows. No secrets. No deploy keys.

Our GitHub App install screen, recreated. The permission set is frozen in our public security doc.

PR-gated

Every change is a pull request you can read line-by-line. Your approval is the only key that merges it, and it’s recorded: who, when, through which channel.

Git-native

Your site already ships from a repo. MergePress speaks that language instead of asking for CMS passwords, and everything we write is yours, in your git history, forever.

You keep the keys

No deploy credentials, no CI access, no secrets. Enforced by GitHub’s servers, not by our promises. Uninstall and our GitHub access is gone instantly.

Status chips on everything.

If you can’t buy it today, the page says so before you can pay.

See the roadmap

The security page is the spec.

The same document we registered the GitHub App from. Three permissions, frozen and public.

Read it

A writing gate before every PR.

Drafts that fail it are rewritten or discarded. They never reach you.

How the gate works

Fair questions

The ones people ask before letting anything near a site they’re responsible for.

Do you ever auto-publish?

Never. A merge needs a recorded approval: your one-tap email link, your PR review, or you merging it yourself. Silence means nothing ships.

Can you break my website?

No. Not because we’re careful, but because we’re constrained. Nothing reaches your site until you merge it, and GitHub blocks CI access server-side. The worst case is a PR you close.

Is there a contract?

No. Month to month, no minimum, no notice period. Founding rates lock in for as long as you stay. There is no cancel button in the app yet — today you tell us and we stop, and nothing is charged in the meantime because billing isn’t on. Leaving is one uninstall, not a migration.

What happens when I cancel?

You keep everything. It was always in your repo, so there’s no export because there was never an import. Uninstall the App and our access is gone instantly. Two footnotes: you remove our Google manager access yourself if you used Local (we remind you), and we keep the log of your approvals. That log is your own audit trail.

Are there hidden fees?

No. The listed price is the whole price for that site: no per-word charges, no meters, no setup fee, and your first Google Business Profile is in it. What is billed on top is countable and printed here — another site, or a second profile on the same one. A product that isn’t live yet is never billed at all.

Do I need to know git?

No. Owners approve from email with a preview and a one-tap link. Developers can review every diff like any other code.

What if I never get around to approving?

One reminder, then the cycle quietly expires and the slot rolls forward. Nothing is lost, and every expiry is recorded on our side where we can see it. We never treat silence as a yes.

Isn’t this just AI slop?

The opposite bet. Volume tools dump 30 unreviewed articles a month, the exact pattern Google now targets. We ship a few posts a human explicitly approved, with the audit trail to prove it.

Which products can I use today?

Content and Insights. Both need one setup step before anything can run: Content needs the GitHub App installed on a repo, and Insights needs our Google service account added to your Search Console property — until it is, the report prints “not connected yet” rather than a number. Local is fully built and waiting on Google’s Business Profile API approval; create your account and we onboard you the day it clears. Everything further out lives on the roadmap page, not the price list.

What do the products need access to?

Content: three GitHub permissions on the repos you choose. Insights: our Google service account added as a user on your Search Console property — the scope Google grants there also permits sitemap submission, which is the only write we make with it. Local: the same Google identity added as a manager on your profile. You remove either one whenever you like. None of them ever hold CMS logins or deploy keys.

Which platforms do you support?

Blog writing: git-backed sites (Astro, Hugo, 11ty, Jekyll, Next) on Cloudflare Pages, Vercel, or GitHub Pages. Local: any platform at all, Wix and WordPress included.

How do I know any of this is working?

We re-measure every change in your own Search Console data, 28 days before against 28 days after, and print the verdict either way. When a change loses, your report says loss.

Founding rates, while we earn the case studies.

Listing only

$49per site / month

A site with no repository — Wix, Squarespace, WordPress, or no website at all.

  • Google posts, review replies, profile-drift alerts
  • Approval from your inbox, same as everything else
  • One Google Business Profile included
  • Attach a repository later and the same site becomes $99 — no second signup

Agency

$299per month

For agencies and developers shipping MergePress under their own brand.

  • + $79/mo per client site, either shape
  • A client with two sites is two lines, not one
  • Your logo on client emails, your name on their reports
  • One dashboard for all your clients

Your site’s price includes one Google Business Profile. Any website qualifies, Wix included — and a business with no website at all is a $49 site.

Extra profiles on the same site are $49/mo each, and none of them is billed until it’s live on that profile.

You set the cadence. Most sites do two to four posts a month; three posts worth approving beat thirty worth deleting.

Month to month, no minimum. Cancel any time from your own account page — everything we make is already in your repo, so leaving takes nothing with it.

Full pricing details

Start in a few minutes.

Sign up, install the app, and the first pull request follows. Prefer a person first? Email us.

  1. Create your account. No card today, and we ask before that changes.
  2. Install the GitHub App on the repo you choose. Three permissions, no CMS logins, no deploy keys.
  3. We read the repo and open the first PR. Your client’s approval merges it.

Founding rates. Month to month, and your repo stays yours.